Pay-what-you-want pricing under competition: Breaking the Bertrand Trap

B-Tier
Journal: Journal of Behavioral and Experimental Economics
Year: 2019
Volume: 82
Issue: C

Authors (3)

Chao, Yong (not in RePEc) Fernandez, Jose (University of Louisville) Nahata, Babu (not in RePEc)

Score contribution per author:

0.670 = (α=2.01 / 3 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

This paper investigates the viability of Pay-What-You-Want (PWYW) pricing when firms compete without restrictions of a minimum payment requirement. When PWYW pricing is practiced without restricting the presence of consumers paying less than marginal cost, or any minimum payment requirement, then the only two equilibrium structures are: either both firms use posted, marginal cost pricing, or one firm adopts PWYW pricing and the other uses posted pricing. The asymmetric pricing equilibrium leads to a softening of price competition where both firms earn positive profits and the Bertrand Trap is broken.

Technical Details

RePEc Handle
repec:eee:soceco:v:82:y:2019:i:c:s2214804318304208
Journal Field
Experimental
Author Count
3
Added to Database
2026-01-25