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Abstract Empirical studies cast doubt on the efficiency assumption made in standard economic models of household behavior. In couples, the allocation of time between activities remains highly differentiated by gender. In this paper we examine whether couples deviate from efficiency in household production, using an experimental design. We compare the allocation of gendered vs. gender-neutral domestic tasks. Our results show that women in the household overspecialize in “feminine tasks” and men in “masculine tasks” compared to what their comparative advantage would require, hence revealing the influence of gender roles and stereotypes on the couples’ behavior.