Score contribution per author:
α: calibrated so average coauthorship-adjusted count equals average raw count
This paper uses Google Trends to rank economists and discusses the advantages and disadvantages of using Google Trends compared with other ranking methods, like those based on citations or downloads. I find that Google search intensity rankings make it possible to compare the current impact of both contemporaneous and past economists and that they can help to illustrate the variety in economists' careers that can lead to fame. Given Google Trends' algorithm to allocate searches to individuals (Google Trends' “topics”) is only applied to individuals with sufficiently high search intensity, Google Trends can only be used to rank about 2000 economists who have been regularly searched for on Google. For these sought‐after economists, I find that search intensity rankings based on Google Trends data are only modestly correlated with more traditional measures of scholarly impact.