An experimental examination of competitor-based price matching guarantees

B-Tier
Journal: Journal of Economic Behavior and Organization
Year: 2009
Volume: 70
Issue: 1-2
Pages: 342-360

Authors (2)

Mago, Shakun Datta (University of Richmond) Pate, Jennifer G. (not in RePEc)

Score contribution per author:

1.005 = (α=2.01 / 2 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We use experimental methods to demonstrate the anti-competitive potential of price matching guarantees in both symmetric and asymmetric cost duopolies. Our findings establish that when costs are symmetric, price matching guarantees significantly increase market prices. In markets with cost asymmetries, guaranteed prices remain high relative to prices without the use of guarantees, but the overall ability of price guarantees to act as a collusion facilitating device becomes contingent on the relative cost difference. Lesser use of guarantees, combined with lower average prices and slower convergence to the collusive level, suggests that the mere presence of cost asymmetries may curtail collusive behavior.

Technical Details

RePEc Handle
repec:eee:jeborg:v:70:y:2009:i:1-2:p:342-360
Journal Field
Theory
Author Count
2
Added to Database
2026-01-25