A Note on Advertising Policy under Uncertainty and Dynamic Conditions.

A-Tier

Journal: Journal of Industrial Economics

Year: 1975

Volume: 24

Issue: 1

Pages: 73-78

Authors (2)

Dehez, Pierre (Université Catholique de Louva...) Jacquemin, Alex (not in RePEc)

Score contribution per author:

2.018 = (α=2.02 / 2 authors) × 2.0x A-tier

α: calibrated so average coauthorship-adjusted count equals average raw count