Market-Based Lobbying: Evidence from Advertising Spending in Italy

A-Tier
Journal: American Economic Journal: Applied Economics
Year: 2016
Volume: 8
Issue: 1
Pages: 224-56

Authors (4)

Stefano DellaVigna (not in RePEc) Ruben Durante (not in RePEc) Brian Knight (Brown University) Eliana La Ferrara (Centre for Economic Policy Res...)

Score contribution per author:

1.005 = (α=2.01 / 4 authors) × 2.0x A-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We analyze a novel lobbying channel: firms shifting spending toward a politician's business in the hope of securing favorable regulation. We examine the evolution of advertising spending in Italy during 1993-2009, a period in which Berlusconi was in power three separate times, while maintaining control of Italy's major private television network, Mediaset. We document a significant pro-Mediaset bias in the allocation of advertising during Berlusconi's political tenure, especially for companies in more regulated sectors. We estimate that Mediaset profits increased by one billion euros during this period and that regulated firms anticipated sizeable returns, stressing the economic importance of this channel. (JEL D72, L51, L82, M31)

Technical Details

RePEc Handle
repec:aea:aejapp:v:8:y:2016:i:1:p:224-56
Journal Field
General
Author Count
4
Added to Database
2026-01-25