Multi-product bargaining, bundling, and buyer power

C-Tier
Journal: Economics Letters
Year: 2020
Volume: 188
Issue: C

Authors (2)

Dertwinkel-Kalt, Markus (not in RePEc) Wey, Christian (Heinriche-Heine-Universität Dü...)

Score contribution per author:

0.503 = (α=2.01 / 2 authors) × 0.5x C-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We re-consider the bilateral bargaining problem of a multi-product, manufacturer–retailer trading relationship. O’Brien and Shaffer (2005) have shown that the unbundling of contracts leads to downward distorted production levels if seller power is strong, while otherwise the joint profit maximizing quantities are contracted (which is also always the case when bundling contracts are feasible). We show that the unbundling of contracts also leads to downward distorted output levels when the buyer firm has sufficient (Nash) bargaining power (i.e., buyer power). Our result is driven by cost substitutability (diseconomies of scope).

Technical Details

RePEc Handle
repec:eee:ecolet:v:188:y:2020:i:c:s0165176519304732
Journal Field
General
Author Count
2
Added to Database
2026-01-25