Growth, Adoption, and Use of Mobile E-Commerce

S-Tier
Journal: American Economic Review
Year: 2014
Volume: 104
Issue: 5
Pages: 489-94

Authors (4)

Liran Einav (Stanford University) Jonathan Levin (Stanford University) Igor Popov (not in RePEc) Neel Sundaresan (not in RePEc)

Score contribution per author:

2.011 = (α=2.01 / 4 authors) × 4.0x S-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We document some early effects of how mobile devices might change Internet and retail commerce. We present three main findings based on an analysis of eBay's mobile shopping application and core Internet platform. First, early adopters of mobile e-commerce applications appear to be people who already were relatively heavy Internet commerce users. Second, adoption of the mobile shopping application is associated with both an immediate and sustained increase in total platform purchasing, with little evidence of substitution from the core platform. Third, differences in user behavior across the mobile applications and the regular Internet site are not yet so dramatic.

Technical Details

RePEc Handle
repec:aea:aecrev:v:104:y:2014:i:5:p:489-94
Journal Field
General
Author Count
4
Added to Database
2026-01-25