Strategic Entry Deterrence and the Behavior of Pharmaceutical Incumbents Prior to Patent Expiration

B-Tier
Journal: American Economic Journal: Microeconomics
Year: 2011
Volume: 3
Issue: 1
Pages: 1-36

Authors (2)

Glenn Ellison (Massachusetts Institute of Tec...) Sara Fisher Ellison (not in RePEc)

Score contribution per author:

1.005 = (α=2.01 / 2 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

This paper develops a new approach to testing for strategic entry deterrence and applies it to the behavior of pharmaceutical incumbents before patent expiration. It examines a cross section of markets, determining whether behavior is nonmonotonic in market size. Under some conditions, investment levels will be monotone in market size if firms do not invest to deter entry. Strategic investments to deter entry, however, may result in nonmonotonic investment because they are unnecessary in small markets, and impossible in large ones. Consistent with an entry-deterrence motivation is the finding that incumbents in medium-sized markets advertise less prior to patent expiration. (JEL D92, G31, L11, L21, L65)

Technical Details

RePEc Handle
repec:aea:aejmic:v:3:y:2011:i:1:p:1-36
Journal Field
General
Author Count
2
Added to Database
2026-01-25