Searching for the sunk cost fallacy

A-Tier
Journal: Experimental Economics
Year: 2007
Volume: 10
Issue: 1
Pages: 79-104

Authors (5)

Daniel Friedman (University of Essex) Kai Pommerenke (not in RePEc) Rajan Lukose (not in RePEc) Garrett Milam (not in RePEc) Bernardo Huberman (not in RePEc)

Score contribution per author:

0.804 = (α=2.01 / 5 authors) × 2.0x A-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We seek to isolate in the laboratory factors that encourage and discourage the sunk cost fallacy. Subjects play a computer game in which they decide whether to keep digging for treasure on an island or to sink a cost (which will turn out to be either high or low) to move to another island. The research hypothesis is that subjects will stay longer on islands that were more costly to find. Eleven treatment variables are considered, e.g. alternative visual displays, whether the treasure value of an island is shown on arrival or discovered by trial and error, and alternative parameters for sunk costs. The data reveal a surprisingly small sunk cost effect that is generally insensitive to the proposed psychological drivers. Copyright Economic Science Association 2007

Technical Details

RePEc Handle
repec:kap:expeco:v:10:y:2007:i:1:p:79-104
Journal Field
Experimental
Author Count
5
Added to Database
2026-01-25