Trading off autonomy and efficiency in choice architectures: Self-nudging versus social nudging

B-Tier
Journal: Journal of Economic Behavior and Organization
Year: 2025
Volume: 229
Issue: C

Score contribution per author:

0.670 = (α=2.01 / 3 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

To overcome ethical objections to choice architecture interventions, Thaler and Sunstein (2008) suggest asking individuals to set their own nudge autonomously. Our online experiment (n=1080) faithfully implements this idea for social dilemmas where individual and collective interests often diverge and social nudges can conflict with autonomy. General-population subjects play a ten-round, ten-day public goods game. Non-participation triggers default contributions. We test three default nudges: An exogenous selfish nudge of zero contribution, an exogenous social nudge of full contribution, and an autonomous self-nudge where subjects select their own default contribution. Their performance is tested under four different information structures. We, first, document default choice under autonomy: Only between three and eight percent of subjects set their own default to either zero or full contribution. Second, autonomy and efficiency conflict: Group-level contributions under self-nudging are consistently lower than under the social nudge, which strictly dominates the selfish nudge. When committed to autonomy, the policy-maker – to maximize efficiency – best combines self-nudging with an information structure with public defaults.

Technical Details

RePEc Handle
repec:eee:jeborg:v:229:y:2025:i:c:s0167268124004736
Journal Field
Theory
Author Count
3
Added to Database
2026-01-25