Push-me pull-you: comparative advertising in the OTC analgesics industry

A-Tier

Journal: RAND Journal of Economics

Year: 2016

Volume: 47

Issue: 4

Pages: 1029-1056

Authors (4)

Simon P. Anderson (University of Virginia) Federico Ciliberto (not in RePEc) Jura Liaukonyte (not in RePEc) Régis Renault (not in RePEc)

Score contribution per author:

1.005 = (α=2.01 / 4 authors) × 2.0x A-tier

α: calibrated so average coauthorship-adjusted count equals average raw count