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In 2016, a law authorized Sunday working in the retail sector in some thirty French areas. We show that the reform did not coincide with any significant increase in retail trade employment in target areas. However, the increase in the number of days shops are open has led employers to favor employees who are sufficiently experienced to manage a store independently. There has been a significant drop in the employment share of less experienced workers, as well as a sharp decline in the share of single parents, for whom it is difficult to reconcile family responsibilities and Sunday work.