Selling to Overconfident Consumers

S-Tier
Journal: American Economic Review
Year: 2009
Volume: 99
Issue: 5
Pages: 1770-1807

Score contribution per author:

8.043 = (α=2.01 / 1 authors) × 4.0x S-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

Consumers may overestimate the precision of their demand forecasts. This overconfidence creates an incentive for both monopolists and competitive firms to offer tariffs with included quantities at zero marginal cost, followed by steep marginal charges. This matches observed cellular phone service pricing plans in the United States and elsewhere. An alternative explanation with common priors can be ruled out in favor of overconfidence based on observed customer usage patterns for a major US cellular phone service provider. The model can be reinterpreted to explain the use of flat rates and late fees in rental markets, and teaser rates on loans. Nevertheless, firms may benefit from consumers losing their overconfidence. (JEL D12, L11, L96)

Technical Details

RePEc Handle
repec:aea:aecrev:v:99:y:2009:i:5:p:1770-1807
Journal Field
General
Author Count
1
Added to Database
2026-01-25