Does Price Matter in Charitable Giving? Evidence from a Large-Scale Natural Field Experiment

S-Tier
Journal: American Economic Review
Year: 2007
Volume: 97
Issue: 5
Pages: 1774-1793

Score contribution per author:

4.022 = (α=2.01 / 2 authors) × 4.0x S-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We conducted a natural field experiment to further our understanding of the economics of charity. Using direct mail solicitations to over 50,000 prior donors of a nonprofit organization, we tested the effectiveness of a matching grant on charitable giving. We find that the match offer increases both the revenue per solicitation and

Technical Details

RePEc Handle
repec:aea:aecrev:v:97:y:2007:i:5:p:1774-1793
Journal Field
General
Author Count
2
Added to Database
2026-01-25