Does the Media Matter? A Field Experiment Measuring the Effect of Newspapers on Voting Behavior and Political Opinions

A-Tier
Journal: American Economic Journal: Applied Economics
Year: 2009
Volume: 1
Issue: 2
Pages: 35-52

Authors (3)

Alan S. Gerber (not in RePEc) Dean Karlan (Northwestern University) Daniel Bergan (not in RePEc)

Score contribution per author:

1.341 = (α=2.01 / 3 authors) × 2.0x A-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We conducted a field experiment to measure the effect of exposure to newspapers on political behavior and opinion. Before the 2005 Virginia gubernatorial election, we randomly assigned individuals to a Washington Post free subscription treatment, a Washington Times free subscription treatment, or a control treatment. We find no effect of either paper on political knowledge, stated opinions, or turnout in post-election survey and voter data. However, receiving either paper led to more support for the Democratic candidate, suggesting that media slant mattered less in this case than media exposure. Some evidence from voting records also suggests that receiving either paper led to increased 2006 voter turnout. (JEL D72, L82)

Technical Details

RePEc Handle
repec:aea:aejapp:v:1:y:2009:i:2:p:35-52
Journal Field
General
Author Count
3
Added to Database
2026-01-25