Appealing to generosity to reduce food calorie intake: A natural field experiment

B-Tier
Journal: Food Policy
Year: 2022
Volume: 110
Issue: C

Authors (4)

Kee, Jennifer (Government of the United State...) Segovia, Michelle S. (not in RePEc) Saboury, Piruz (not in RePEc) Palma, Marco A. (Texas A&M University)

Score contribution per author:

0.503 = (α=2.01 / 4 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

We conduct a natural field experiment where we exogenously manipulate a restaurant’s menu to include a third party charitable donation to a hunger-related charity when customers select a smaller food portion. We find that generosity is an effective instrument for motivating individuals to reduce their food portion size selection, particularly among Overweight/Obese individuals. Overweight/obese individuals are 35 percentage points more likely to choose the smaller portion when it carries a donation. When the donation is combined with a health information nudge, the proportion of smaller portion choices among overweight/obese individuals increases by 48.2 percentage points compared to the baseline.

Technical Details

RePEc Handle
repec:eee:jfpoli:v:110:y:2022:i:c:s0306919222000549
Journal Field
Development
Author Count
4
Added to Database
2026-01-25