Is a Donor in Hand Better Than Two in the Bush? Evidence from a Natural Field Experiment

S-Tier
Journal: American Economic Review
Year: 2010
Volume: 100
Issue: 3
Pages: 958-83

Score contribution per author:

1.609 = (α=2.01 / 5 authors) × 4.0x S-tier

α: calibrated so average coauthorship-adjusted count equals average raw count

Abstract

This study examines why people initially give to charities, why they remain committed to the cause, and what factors attenuate these influences. Using an experimental design that links donations across distinct treatments separated in time, we present several results. For example, previous donors are more likely to give, and contribute more, than other donor types. Yet, how previous donors were acquired is critical: agents initially attracted by an economic mechanism are more likely to continue giving than agents attracted by a nonmechanism factor. From a methodological viewpoint, our study showcases the benefit of moving beyond an experimental design that focuses on short-run substitution effects. (JEL C93, D64, D82, H41, L31, Z12)

Technical Details

RePEc Handle
repec:aea:aecrev:v:100:y:2010:i:3:p:958-83
Journal Field
General
Author Count
5
Added to Database
2026-01-25