Television Advertising and Online Search

B-Tier

Journal: Management Science

Year: 2014

Volume: 60

Issue: 1

Pages: 56-73

Authors (4)

Mingyu Joo (not in RePEc) Kenneth C. Wilbur (not in RePEc) Bo Cowgill (Columbia University) Yi Zhu (not in RePEc)

Score contribution per author:

0.505 = (α=2.02 / 4 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count