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The looming demographic cliff, characterized by a projected decline in college student enrollment, can have important impacts for the agricultural and applied economics profession, academic departments, and universities more broadly across the US. This decline will not only affect the financial stability and sustainability of many agricultural economics departments but also the number of high‐skilled professionals available for the agricultural industry, government bodies, and academia. This article discusses the main factors leading to the demographic cliff, as well as potential strategies for curbing its negative impacts on the profession. In the face of this challenge, it is important to develop a thoughtful, proactive, and strategic approach, and to engage industry, government, and academic partnerships.