The forecasting accuracy of market share models using predicted values of competitive marketing behavior : Karel J. Alsem, Peter S.H. Leeflang and Jan C. Reuyl, International Journal of Research in Marketing 6 (1989) 183-198.

B-Tier

Journal: International Journal of Forecasting

Year: 1991

Volume: 7

Issue: 1

Pages: 117-118

Authors (2)

Brodie, Roderick J. (not in RePEc) Armstrong, J. Scott

Score contribution per author:

1.005 = (α=2.01 / 2 authors) × 1.0x B-tier

α: calibrated so average coauthorship-adjusted count equals average raw count